Global marketing automation is forecast to grow from being worth $3.65 billion in 2014 to $5.5 billion in 2019. That growth has left many asking whether content creation could truly be automated. The Washington Post and Associated Press captured attention when making the decision to use content creation bots. This automation process relies heavily on data and a predefined structure, producing informative articles that follow a strict formula. But a human editor is still required to achieve any content that calls for a free-flowing, more engaging tone.
Content can be automated, but the key is to automate elements of the writing process rather than the writing itself. The result is thought leadership content that drives engagement, feels more personal and resonates with your target audience. But what is the best way to automate content creation? Let’s take a look.
Automating Topic Creation for Maximum Impact
One task that can be time-consuming is brainstorming new topics for content. What topics will resonate best with your target audience and generate the best results? Creating content takes time, and picking the wrong topic can sabotage those efforts.
Use tools to streamline and automate the process of picking new topics. Certain platforms can help quickly identify topics that are proven to capture interest and generate sharing on social media.
For example, typing the phrase “content marketing” into a topic generator search bar quickly provides a list of the most recent, high-performing content marketing-related items. One result that may come up would be “12 Unusual Productivity Hacks to Help You Write Faster.”
Let’s say that you decide to use that topic but, instead of using the original article angle, you decide to take a different spin, interviewing productivity experts and applying their advice to writing. The key here is to leverage automation to find topics that are proven to perform well and then use those topics to create even greater content.
Use automation as a shortcut to high-performing headlines
On average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest. Coming up with the right headline can be difficult when done manually, and it’s hard to be sure of a headline’s success until you test it. One way to get rid of the guesswork and automate the process is to use a headline analyzer.
For example, certain headline analyzers will allow you to input a title to determine whether a specific headline will perform well. These tools further break down the structure of the title, running specific words and length and providing recommendations to make it better.
David Ogilvy famously said, “When you have written your headline, you have spent eighty cents out of your dollar.” Automating the process of finding headlines that are more likely to perform better than others will provide a shortcut to better results for each piece of high-quality content that you create.
Automating content curation
Content curation is a powerful tool for staying in front of your target audience and continuing to provide value. While it is preferred to use your own blog content to push out on your platforms, occasionally you should incorporate non-branded articles. It shows your audience that you care about them if you thought a certain piece of content unrelated to your brand would be of interest to them.
Keeping up with content curation, however, is time-consuming, and companies need more efficient methods for accomplishing this task, which is where automated content comes in handy. Curation automation tools pull together recommended content that you can share with your target audience. The tool gathers a list of potential options that you just scroll through in order to make a final call.
As a result, you no longer need to search the web to find content to share; you can access it all in one place and share it on the social media platforms where your audience spends the most time.
Automating UGC monitoring
Much of the content that potential customers will find about your products and services is user-generated content. These are Yelp reviews, forum posts, social media shares and all the other content that people are posting online about your company and products. UGC can be powerful and, with the right strategy, it can actually help your brand. But because the volume of this content is so large, it can be time-consuming to manage, which is why automation for content moderation becomes important.
Content automation helps determine where people are talking about your brand in real time, so you can join in the conversation and keep it headed in the right direction. A blend of automation with a human touch is a good approach; it allows you to tap into these conversations quickly, but it uses a human to figure out context and respond appropriately in the conversation.
Companies are producing more content than ever, but creating content that is truly engaging and drives results is a challenge. In the future, marketers won’t be creating the same content over and over again for different channels of usage, but instead they’ll be automating the process to repurpose that content. A webinar will easily become a blog post, and the process to get it there will be automated.
Automating parts of the content creation process, such as producing effective headlines and finding results-driven topics, can ensure that each piece of content that you create performs better. The quality of the content will improve, as it’s optimized for maximum results.
If you are looking for other ways to automate, hiring a company or vendor like Samasource who specializes in content to handle all content moderation and creation is a great solution.
Want to learn more? Take a look at our post about content moderation here.
From self-driving cars to smart hardware, Samasource fuels AI. Founded over a decade ago, we’re experts in image, video and sensor data annotation and validation for machine learning algorithms in industries including automotive, navigation, AR/VR, biotech, agriculture, manufacturing, and e-commerce. Our staff are driven by a mission to expand opportunity for low-income people through the digital economy, and our social business model has helped over 50,000 people lift themselves out of poverty.