How Quid Creates Reliable Business Intelligence

Audrey Boguchwal

May 11, 2018

2 Minute Read

We’ve written before about the Hub, Samasource’s proprietary online software that we use to connect low-income individuals to digital work. We’ve also shared how our image annotation service creates training data for a computer vision client.

In this post, I’ll showcase how Samasource’s web research and data cleaning services help create training data for longtime client Quid to build their natural language processing-powered data platform.

How does Quid create business intelligence?

Quid is working to ingest the world's collective intelligence. Their goal? Help business decision makers quickly gain the insights they need to make more informed decisions. Quid’s product is a platform that searches, analyzes and visualizes data to deliver key insights. Customers bring questions such as, “What does the current landscape look like for financial technology?” For each question, Quid creates a custom visual interactive map from raw business data: documents and articles.


This visual map was generated in response to a question about the current global fintech landscape.

To read the entire case study, download the PDF here!

Audrey Boguchwal

Currently a Senior Product Manager at Samasource, Audrey guides cross-functional teams to create thoughtful product solutions. She has guided teams of designers and engineers at HUGE Inc. and NBCUniversal, and monitored user analytics at the Wall Street Journal. With a BA in history from Harvard, an MA in anthropology from Columbia and an MBA from UNC Chapel Hill KFBS, Audrey is passionate a using technology and data analytics facilitate social impact and environmental solutions through technology.